Your tax dollars at work for better design!
No, seriously, this is actually US tax dollars working to develop a “better” font. Not even kidding.
Believe it or not, there’s a little something called the United States Web Design System that’s collaborative team specifically started to “…make it easier to build accessible, mobile-friendly government websites for the American public.” And, as it turns out, they have some resources that might be helpful for non-governmental web designers, too. One such is a simple font called Public Sans, which they call “A strong, neutral typeface for text or display.” Which it is, actually. It can be downloaded from their GitHub page, which further describes the font as “principles-driven” and “open-source”. It’s also a fairly nice, and free, change from Helvetica. Oh, and it includes webfonts, so you can, in fact, use it to unify your on-line and off-line branding identity.
And, again, all freely available and all brought to you, one way or another, by the United States of America Federal Government.
Sometimes, the government really IS here to help!